Today, accessible luxury finds its form in the T-shirt. Designers caught on to women’s desire for soft, delicate fabrics with an easy, modern fit. The problem is the price. If you’re shopping Helmut Lang, Rag & Bone or Vince—some of the finest T-shirts a woman can wear—you’re spending around $100. But what if you could get comparable quality for a fraction of the cost? That’s the offer made by Everlane, a recently launched start-up built on the premise that it can sell boutique-style T-shirts for $15. Beyond T-shirts, Everlane offers other bespoke stapes: their tightly-edited collection features Ts, tanks, totes and belts for women and the same for men (just swap the tanks for bow-ties). Everlane is similar to Warby Parker, StyleMint and Shoes of Prey (which sells “vegan shoes,” FYI), all of which offer a curated selection of items at a lower cost than traditional retailers by removing the middle-man from the production process. So, you get your stunning, seasonal wares for less.
How It Works:
Sign up (you can log in with Facebook). Tell Everlane a bit about yourself (gender, age, location) and you’re ready to shop. T-shirt styles include V-necks and Crew necks in classic and muted tones. Bonuses include free shipping on two items or more when you sign up and a “Secret Shop” to which you are granted access only after you invite friends to join the site.
Takeaway:
For $15, order yourself an Everlane T-shirt! Everlane offers a perfect selection of basic Ts with sophisticated cuts for day, work or a casual evening. While its selection is not as robust in terms of styles offered as StyleMint, Everlane costs half as much. Everlane reviews are predominately positive on its fabric quality and feel.
VIX TIP: Get the soft and smooth Ryan Tank in navy and pair with white jeans for summer.
Let us know what you think of Everlane in the comments below!
No comments yet.