The time has come for new, more relevant voices in media! A day before we announced the launch of Vixely’s iPad magazine, an iPad magazine for men titled Rebel Magazine ironically and magnificently launched with a mission to “help men” and transform men’s media. In the words of the men’s media brand:
Rebel represents our antithetical position on popular culture and the message it has been selling men for generations. Culture says a rebel is a man defined by independence, personal achievement, sexual conquests and/or economic success. Our definition of a Rebel is slightly different. We believe a Rebel is a man of character, defined by humility, dedicated to service and wholly committed to a cause greater than himself.
We are THRILLED to see new media sources such as Rebel as well as The Good Men Project which we featured last year representing such bold and differentiated voices for men, and in the case of Rebel for embracing the tablet as the best medium to engage readers on their modern message for men. The iPad magazine’s current issue touches on the relevant and dynamic subjects of lessons in manhood in terms of feeling comfortable with one’s body and being yourself, as well as philanthropy and our society’s obsession with celebrities. These stories are clearly (and thankfully) a break from men’s magazines that typically just tell men what suits and sweaters to buy and how to bulk up their muscles for beach season, and show women in as little clothing as possible.
Rookie offers teen women inspiration, humor and advice that is relevant to their lives (as well as a healthy dose of ’80s culture I’m happy anyone born after the decade can appreciate). Created by teen fashion blogger phenomenon Tavi Gevinson, the site features a monthly theme with three fun and fresh blog posts a day with real teen girls’ stories that make Seventeen magazine seem as irrelevant and out of touch as…Cosmo relative to Vixely. Rookie embraces how teens really talk, the real questions they have and the experiences they share, with a cool, edgy but feminine look and feel. In touch, aspirational and accessible—it’s Vixely for junior Gen Y!
Vixely takes a remarkably similar approach to Rebel and Rookie in our view of media for women, as we offer a new voice for Gen Y women that resonates with our real life experiences and that redefines what it means to be a sexy and empowered woman in today’s society.
Vixely women are smart, funny, strong, believe in themselves and do what they want. They know that their character is their destiny, they focus on cultivating their humor and their mind, and do not base their life decisions around what others, particularly men, happen to think. If you read most women’s magazines that tell you 50 different ways to please a man sexually, how not to “scare your boyfriend away” and that show you pages of celebs’ hot bodies before telling you five ways to burn 60 extra calories daily, you can expect as a woman to feel helpless and concerned about things that neither really matter nor make you feel good about yourself. And why the hell would you spend time reading something like that unless you don’t have another option? That’s Vixely’s mission, to give Gen Y women a media voice that cuts through the noise and a digital experience they can’t find anywhere else.
It is great to know Rebel and Rookie are as eager as we are to create relevant, substantive digital content beyond the traditional fare.