SXSW Update: Hanging Out With Highlight Team (Location Based App) & Sunday Cartoon

Highlight has definitely been the most buzzed about app of SXSW this year. I have been into it for awhile now (see previous post) and had the opportunity to discuss the company with CEO, Paul Davison and about new features they are looking to implement. I brought up the concern for privacy and allowing users to be only visible to their friends but Paul discussed how they really debated that idea but decided against it and believes their core values is in the strength of the data sharing from everyone who is using the app being publicly available.

Highlight CEO Paul Davison, Jen and Highlight Team Member

I really enjoyed meeting him as well as rest of the team, they are great, laid back guys (and I didn’t realize that Paul was a Stanford GSBer a couple years ahead of me!).

They just launched a new feature which lets you highlight users you are interested in following, then you can see who others are following and it acts as a great discovery tool.

The tech press has been going crazy over it, with Techcrunch posting several articles and Eric Eldon  put it above Glancee and the new FoursquareMashable called it “the most frictionless manifestation of the [ambient awareness] idea yet.” Two weeks ago Robert Scoble pitched Highlight and Glancee (which I am not so hot about) as the two hot apps to watch at the festival, but more recently outlined reasons he thought Highlight would be the hit in the race for king of SXSW.

Highlight CEO, Jen and Nora from Vixey ans All things D Reporter,

Much more photos from SXSW to come!!




About Jennifer Eident

Jennifer Eident is Co-Founder and CEO of Vixely. She moved out to Silicon Valley from New York to receive her MBA at Stanford Business School and hasn’t looked back. Most recently, Jen served as Director of Marketing for XOJET, a TPG portfolio company. She was on the founding team of two previous start-ups and co-founded an innovation incubator between the Stanford Design School and GSB. Prior to Stanford, she worked in Investment Management at Cambridge Associates as well as for the High-Technology division of the Abu Dhabi government. She grew up in the United Arab Emirates and Connecticut. She is determined to be a hacker and loves a late night on W3Schools. As CEO, she swiftly enacted a strict No Pants Policy on Fridays.

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