We first saw her gorgeous, super chic handmade iPad cases in an article on Refinery 29 and had to order one immediately. Then we had to find out more about her and what inspires her fun, practical style.
Vixely: Tell us a little about yourself.
My name is Jess Constable and I’m 27-years-old with an accessory company called Jess LC (jesslc.com) which I started 12 years ago. I also have a blog called MakeunderMyLife.com where I share my passion for designing a life with intention.
Hometown: Rochester, MI College: University of Michigan, Ross School of Business Age: 27
V: What made you decide to start your own company?
I decided to take Jess LC from a part-time company to full-time after graduating college in 2007 as a way to stay independent and in control of my time so that I could help people with my purpose, helping people design lives with intention. In 2009 I began MakeunderMyLife.com (MML) as a blog that could capture my thoughts and eventually become a book proposal. However, within a few days I started interacting with people reading the content on the blog and realized that I didn’t need a book in order to help people, I just needed to sit down at my computer each day and share my journey online. Eventually, one day, I would like to help people full-time via MML and oversee Jess LC in a more limited role.
V: What has been the most fulfilling aspect of being a female entrepreneur?
The ability to stay in control of my time and also help people via MML has been the most fulfilling part of business ownership for me. I love that Jess LC has also become something that inspires other people to know that they too can start with a bag of seed beads, a lot of trial and error, and the ability to just keep going – to lead them a career they love. In a way, Jess LC, which for me is more of my “day job” has become a key way to help others who strive towards a life which includes a small business.
V: How do you see your brand/company evolving in the future?
I see Jess LC growing into a small but successful online shop which is very similar to how it is today, with a broader selection of lifestyle products including home accessories(!). I also toy with the idea of having a small brick and mortar shop which we work out of as well, though that is still to be decided….
V: Who are your Inspirations?
When it comes to designers I admire I love the work of Rebecca Minkoff, Tory Burch, and Kate Spade. I think what Rebecca has done with her designs and Tory and Kate have done with their branding are brilliant examples of what is possible.
For product inspiration, I love looking to interior design for colors, patterns, and textures I can bring into fashion accessories.
V: What sort of women do you find yourself designing for?
I find that the women who are most drawn to my products are 25-35 years old, tech-savvy, and love bright, feminine, optimistic shapes and colors. Their budgets may vary, but they always want great quality at a price they can afford. They also love getting inspiration for their next outfit or dinner party the same place that I look; blogs.
V: What is your favorite fashion moment involving your brand?
This summer we did our first ever Pop Up Shop in downtown Chicago. It was a great chance to really design a physical space for Jess LC that showed what we are all about “in the real world” rather than online, which is how we present ourselves day to day.
People were so impressed with the assortment and display that they kept asking where our retail store was in the city – they had no idea that we were an online shop only.
V: Who is your style icon?
V: What is the last holiday you went on?
The last true vacation I took was with my boyfriend to Mackinac Island, Michigan. It is a cute little island in northern Michigan with lots of bike rides, dinners, and relaxing.
V: If you could invite anyone to a dinner party, dead or alive, who would be sitting at your table?
Benjamin Franklin! I loved learning about him in school as a kid and I’m still fascinated with him to this day. I call him my “history crush.”
V: What are you reading?
Now Discover Your Strengths, by Marcus Buckingham
V: What are you looking forward to rocking this fall 2011 season?
My tall brown boots and new furry vest!
V: What are your turn-ons?
A good foot massage never hurts!